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Well-designed incentive plans, based on a series of decisions regarding various components thereof, form a vital element that supports the strategic objectives of an organization. Part of the success in sales incentive plans is to analyze each of these components separately and then integrate them into a unit that makes sense of it. There is sufficient evidence, for many years, of its effectiveness when there is a good design and governance

Sales Forces Compensation is a topic which commonly arouses considerable interest within organizations. However, it is very common to find important areas that can be improved, leading to desirable results and at the same time to more satisfied sales forces.

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