Marketing Research & Data Analytics

Since its foundation, TMC has developed a solid market research practice. Important and successful products in the Venezuelan market have been configured on the basis of studies of this practice and under the guidance of our consultants.

Whether it is product configuration, segment establishment, econometric models for demand forecasting, brand studies, conjoint analysis or maxdiff scaling, we operate under an evidence-based approach. And even if the methods are complex the results are simple actions focused on the final purpose

The basis for the success of the practice is the combination of various forms of analysis, their robustness and the correct use of techniques for each case and type of conclusion desired. Conclusions focused on obtaining the desired results.